Since most therapists have what is called a static website (there are not often changes or new content added) we have to add fresh content in different ways. The blog post is one of those ways. Frequent blog posting can engage your potential clients and help your SEO. First, I must say, the most important, tip in content writing is ALWAYS writing content your reader will be interested in. If you write boring content, it does not matter how many people come to your pages because they won’t engage.
Many of us are also trying to market in multiple locations, which is quite hard. I market in both PA and CA for my counseling services. I have intentionally optimized different pages for different states. However, that won’t necessarily be enough for many of my keywords. My Bay Area optimization has decreased since I moved and tried optimizing in PA. In order to get Google reminded about my Bay Area work, I recently wrote a blog post called Bay Area EMDR Intensives. My keywords were location (Bay Area, EMDR, and EMDR Intensives. Sometimes it can help us rank by working with less competitive keywords. EMDR Intensive is going to be less competitive than counseling will be. I may not rank for counseling but I am ranking for EMDR intensives.
4 SEO Tips for Blog Posts
Develop a strong headline. This headline should use one or more keywords. A title with a number in it gets clicked more often.
Google is suspected to be rewarding longer posts. Write a minimum of 300 words and strive for 1,000 words.
Use headings to break up content. You can see how I did it in this post. There is a heading that says Writing Good Content for SEO Optimization and then a second one that is in a small heading font that says 4 SEO Tips for Blog Posts
Have strong page titles and page descriptions. Do this on all pages and posts. You do this behind the scenes of your website. Below you can see a screen shot of a google search for EMDR intensives in PA. One of the counseling pages I targeted for those keywords did show up. I am indicating what the title is and what the description is.
Keeping fresh content on your website is an ongoing task. It is easy to forget and then a year goes by without posting. (2020 anyone?) However, it is important to keep up this work, and if you get off schedule, just start up again.