Making Video Content for Your Website-You Need a Video!
Video content on your website is a great way of connecting to your potential clients. Over the years, I have done several videos for my counseling website. The first was made with an actual video camera. Subsequent ones have been made using my computer or iPhone. Today I just made a new video using my iPhone and using a tripod selfie stick with a remote. This means no awkward lean-in and lean-out to turn off the video.
Since we can make videos about ourselves now there is NO EXCUSE for not doing it! I know you will come up with some like I don’t want to see myself! I get that for sure. I hate watching videos of myself. As I recorded today’s video I must have done 10 takes. My shirt was the wrong color. My shirt had lint on it that showed up dramatically in the video. I said UM too much. But it is important to persevere. Clients need to make a connection with you and if you are not seeing people in person your website is how you are going to make that connection.
Once you create the video you may or may not want to edit it. I put my video into Imovie and was able to clip the end a bit. It took a second for me to turn off the video (even using that remote) and it seemed awkward so I just clipped the video two seconds.
When you are done you upload the video to YouTube. You should create a business account there for this purpose if you don’t have one already. You upload your video, put in a good title and description using your keywords, and publish it.
YouTube will give you a link that you can then post on social media or on your website to showcase your video. Look how I did it here.
Having videos on your website will both help engage potential new clients and help with your SEO. It is a win-win.